Timeline: Hotel Marketing

  1. 24 May 2013
    The Value of a Good First Impressions is the Difference between Winning and Losing Future Business The Value of a Good First Impressions is the Difference between Winning and Losing Future Business

    How often have we heard sayings like “you never get a second chance to make a first impression”? Yet how often do we put that into place in our own businesses? There’s no faster killer of sales and repeat business than a poor first impression.

    Published Article
  2. 17 May 2013
    Social Media: A New Age of Direct Marketing Social Media: A New Age of Direct Marketing

    Ten years ago, directly marketing to potential guests was a costly affair involving printers and Royal Mail. Thanks to the social media revolution, times have changed.

    Published Article
  3. 23 April 2013
    VisitEngland’s Berresford: “Quality Tourism in 2013” VisitEngland’s Berresford: “Quality Tourism in 2013”

    With the risk of 2013 being overshadowed by the events of last year, UK Tourism strategy has never been so important. We invite VisitEngland Chief Executive, James Berresford, to guest write this issue’s “Leading View”.

    Published Article
  4. 3 April 2013
    Digital Marketing for your Event Digital Marketing for your Event

    Erika Steward reveals how best to leverage digital marketing channels to promote your events.

    Published Article
  5. 27 March 2013
    Sales Lessons for Hotels Sales Lessons for Hotels

    Have you ever considered how many customers you might be losing by not making yourself accessible or effectively communicating the value you could bring to your prospects? Whatever the size of the hotel you are running, remember that first impressions count, so you need to be sure the right messages are reaching your audience from the start.

    Published Article
  6. 11 March 2013
    Commercialising SoLoMo Commercialising SoLoMo

    Ioannis S. Pantelidis asks if there is commercial value in the SoLoMo hype?

    Published Article
  7. 5 March 2013
    Rebuilding UK Tourism BRIC by BRIC Rebuilding UK Tourism BRIC by BRIC

    Euromonitor International’s Franziska Brandenburger explains why the future of the UK hotel industry lies with the BRIC nations.

    Published Article
  8. 26 February 2013
    7 Tips To Get More Appointments From Your Cold Calls 7 Tips To Get More Appointments From Your Cold Calls

    In this article, leading Sales Expert Andy Preston explains what steps you and your team need to take right now to get more appointments from your cold calling.

    Published Article
  9. 9 February 2013
    A LinkedIn Prospecting Guide For Hotel Sales Managers A LinkedIn Prospecting Guide For Hotel Sales Managers

    How can Hotel Sales Managers effectively use LinkedIn to generate leads and close business?

    Published Article
  10. 4 February 2013
    Social Climbing! Developing a Winning Social Media Strategy Social Climbing! Developing a Winning Social Media Strategy

    With the social media revolution now in full swing, Victoria Jamieson asks what hoteliers can do to develop a winning strategy.

    Published Article
  11. 4 February 2013
    Top 5 Tips for Social Media Top 5 Tips for Social Media

    As part of our Social Media roundtable, we bring you our top five tips for successful social media in 2013.

    Published Article
  12. 1 February 2013
    6 Simple Ways To Out-Perform, Out-Manoeuvre & Out-Sell Your Competitors in 2013 6 Simple Ways To Out-Perform, Out-Manoeuvre & Out-Sell Your Competitors in 2013

    Here are 6 things that you can implement to ensure that you stay ahead of your competition.

    Published Article