Timeline: Hotel Marketing

  1. 16 April 2014
    5 Tips For Selling On The Upturn 5 Tips For Selling On The Upturn

    In this article, leading Sales Expert Andy Preston explains 5 things you need to consider right now, to give yourself and your team the best chance of taking advantage of the ‘upturn’.

    Published Article
  2. 13 March 2014
    Hotel Brand Management (Part Two): Brands Can Help UK Tourism to Thrive Hotel Brand Management (Part Two): Brands Can Help UK Tourism to Thrive

    In the concluding part of our hotel brand management series, Cristal International Standards chairman, Steve Tate, explains how UK tourism can thrive if hoteliers look after their brands.

    Published Article
  3. 11 March 2014
    Hotel Brand Management (Part One): Monitoring for Brand Inconsistency Hotel Brand Management (Part One): Monitoring for Brand Inconsistency

    In the first of a two part series on hotel brand management, Cristal International Standards chairman, Steve Tate, urges hoteliers to monitor for brand inconsistencies.

    Published Article
  4. 8 March 2014
    Can You Ever Be ‘Too Expensive?’ Can You Ever Be ‘Too Expensive?’

    I recently noticed a fellow professional speaker post on his Facebook page that a potential client had told him that the fee he wanted to charge them to speak was too expensive. He went on to say he was a bit surprised, as he doesn’t normally get that kind of reaction.

    Published Article
  5. 22 February 2014
    How to Use Social Media to Attract “Generation Y” Guests How to Use Social Media to Attract “Generation Y” Guests

    Yelp communications manager, Elliot Adams, explains to Hotel Industry Magazine how to strengthen your social media channels to attract the elusive “Generation Y” guest.

    Published Article
  6. 11 February 2014
    Why Price Cuts Don’t Work In Business Why Price Cuts Don’t Work In Business

    As pressure mounts for more and more hotels to slash their prices, leading sales expert Andy Preston is reminding them that cutting prices is not the only way to get ahead, and is urging them not to engage in price wars they cannot sustain, but to look to tactics such as bundling to draw in the crowds.

    Published Article
  7. 20 January 2014
    Motivating And Retaining Key Members Of Staff Motivating And Retaining Key Members Of Staff

    In this article, leading sales expert Andy Preston explains that with the current economic climate, it can be tempting for employers to look to sharp, quick fixes and cuts as a remedy to their financial challenges. However now, more than ever, it is important for businesses to take a longer-term view and ensure they retain and motivate their key talent.

    Published Article
  8. 14 January 2014
    Infographic: Consumer Travel Trends 2014 Infographic: Consumer Travel Trends 2014

    Diffusion’s 2014 Consumer Travel Trends report has found that over half of Brits (60 per cent) plan to increase the amount they will spend on holidays in 2014 and also identifies the key sources of travel inspiration for the year ahead. Headlines include more people will book a holiday after seeing their friends’ boastful social media photos than will do having read a magazine review or having seen an ad campaign!

    Published Article
  9. 13 January 2014
    Tues 21 Jan: ‘Sell More Weddings’ Workshop Tues 21 Jan: ‘Sell More Weddings’ Workshop

    With only one week to go until our best-selling workshop, “How To Sell More Weddings” returns, Hotel Industry Magazine wants to offer you priority booking!

    Published Article
  10. 3 January 2014
    Former Tourism Minister, John Penrose: “Can You Rival London?” Former Tourism Minister, John Penrose: “Can You Rival London?”

    In recent years, London has established itself as a finely tuned marketing machine – but with many local hoteliers forced to compete with the capital, has “Brand London” become too efficient? We invite Former Tourism Minister, John Penrose, to guest write this issue’s “Leading View”.

    Published Article
  11. 30 December 2013
    Regional Growth Fund: A Year in Review Regional Growth Fund: A Year in Review

    As 2013 draws to a close, we look back at the success of the Regional Growth Fund and its role in promoting domestic tourism through the Growing Tourism Locally campaign.

    Published Article
  12. 20 December 2013
    Sales Lessons from 2013 Sales Lessons from 2013

    2013 was an interesting year for many salespeople and business owners I’ve been speaking with. Whilst some had a successful year, many others were grateful for making the sales they did, and some were grateful to make it through the year.

    Published Article