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  • Owner-operators vs. leased operators: a look into ownership models of the serviced apartment sector

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses the differences in a serviced apartment operator’s ownership model and the effects this has on overall business operations..
    As a relatively new proposition, the serviced apartments industry has always been – and will always be – compared to hotels. Serviced apartment …

  • Owner-operators vs. leased operators: a look into ownership models of the serviced apartment sector

    Susan Cully, columnist and Susan Cully at Marlin Apartments discusses the differences in a serviced apartment operator’s ownership model and the effects this has on overall business operations.
    As a relatively new proposition, the serviced apartments industry has always been – and will always be – compared to hotels. Serviced apartment …

  • Are you selling a product, service or an experience?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how hospitality is more that just a service industry with a product to sell. It is the overall experience your customers will buy in to..
    When working in the hospitality industry in order to exceed our customer expectations …

  • Making Your Hotel’s Website Picture Perfect

    Adi Zellner, columnist and Head of Product for WixHotels at Wix.com discusses the importance of having great photos on your hotel’s website and offers a few tips to maximize their potential to attract guests.
    A picture is worth a thousand words, but the right picture can be worth a thousands of …

  • Aiming for the Middle-Ground: How Serviced Apartments are Adopting the Hotel – Way of Thinking

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses the convergence of hotel and serviced apartment practices, and whether we could (or should) benefit from paying attention to each other..
    In my past few columns I’ve been discussing how the serviced apartment industry has been trying to categorise itself differently …

  • Everything in moderation – including regulation.

    David Collins, columnist and Co-Founder & Group Marketing Director at Great National Hotels and Resorts discusses the need for common sense regulation for the hospitality industry..
    In 2008, there was a study which tracked the growth of regulator agencies in 49 countries across 16 different areas, including health, environment and electricity …

  • Are you Living Your Brand Values?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how your brand values will impact everything you do within your organisation..
    Many organisations these days have brand values which are a set of usually 3-5 key areas which the business owner feels are important to have in order …

  • A Social Hotel is a Better Hotel

    Adi Zellner, columnist and Head of Product for WixHotels at Wix.com discusses how small hotels can harness the power of social media to develop their brand and maximize their business.
    We all know social media is an essential component of any hotel’s marketing strategy. But just having an account with the …

  • Serviced Apartments : How To Spot The Good From The Bad

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses how an industry regulator is revolutionising our industry and giving guests third-party reassurance.
    It was revealed last year that London has just 1.6 serviced apartments per 1000 business travellers – and demand is beginning to outstrip supply in the capital.
    This is …

  • What is your vision for the future?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how having a clear vision is the starting point to help you succeed in 2015.
    As we start 2015, a new year is seen as a fresh start for many. So we are setting goals and targets so we …

  • Embracing the Power of Online Reviews

    Adi Zellner, columnist and Head of Product for WixHotels at Wix.com discusses how online reviews can make or break a hotel’s reputation– and what hotel owners can do about it.
    The use of online reviews has reached an unprecedented level of adoption within the hotel industry – becoming nearly universally embraced …

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