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  • The public perception crisis: why serviced apartments are sometimes deemed “too expensive” and “not as homely” as hotels

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses about why public groups – especially families – perceive serviced apartments as an expensive accommodation option.
    There has been much talk in the media over the past year of the rapid rise in popularity of serviced apartments. Many companies are slated …

  • How Accessible Are You?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how being accessible makes business sense..
    When asked the above question some people may think that you are referring to how easy it is to gain access to yourself or your property. So for example when are you open? …

  • Personalisation – Our Single Greatest Challenge?

    David Collins, columnist and Co-Founder/Group Marketing Director at Great National Hotels and Resorts discusses possibly the single greatest challenge facing hotel marketers, Personalisation.
    In last month’s article, I made the point that the secret to building a brand for the digi-social era we find ourselves in is to understand that individualism …

  • How To Book The Best Accommodation For Your Executive Board

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses about tips that PAs, EAs and other accommodation bookers can use to make travel budgets work harder for them….
    The accommodation sector is continually going from strength to strength in London, with occupancy levels predicted to reach a 20-year high in …

  • Keeping Up with The Law

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses where to seek advice and guidance to ensure that hospitality establishments are fully compliant with recent legislative changes..
    When running your hospitality establishment there are some fundamentals that need to be in place and a lot of this is …

  • Cutting the Mustard

    David Collins, columnist and Co-Founder/Group Marketing Director at Great National Hotels and Resorts discusses how to develop a hotel brand that stands out for all the right reasons.
    Great National recently announced the launch our new budget boutique brand ‘Great Nite Inn’ which is in the final stages of development and …

  • Owner-operators vs. leased operators: a look into ownership models of the serviced apartment sector

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses the differences in a serviced apartment operator’s ownership model and the effects this has on overall business operations..
    As a relatively new proposition, the serviced apartments industry has always been – and will always be – compared to hotels. Serviced apartment …

  • Owner-operators vs. leased operators: a look into ownership models of the serviced apartment sector

    Susan Cully, columnist and Susan Cully at Marlin Apartments discusses the differences in a serviced apartment operator’s ownership model and the effects this has on overall business operations.
    As a relatively new proposition, the serviced apartments industry has always been – and will always be – compared to hotels. Serviced apartment …

  • Are you selling a product, service or an experience?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how hospitality is more that just a service industry with a product to sell. It is the overall experience your customers will buy in to..
    When working in the hospitality industry in order to exceed our customer expectations …

  • Making Your Hotel’s Website Picture Perfect

    Adi Zellner, columnist and Head of Product for WixHotels at Wix.com discusses the importance of having great photos on your hotel’s website and offers a few tips to maximize their potential to attract guests.
    A picture is worth a thousand words, but the right picture can be worth a thousands of …

  • Aiming for the Middle-Ground: How Serviced Apartments are Adopting the Hotel – Way of Thinking

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses the convergence of hotel and serviced apartment practices, and whether we could (or should) benefit from paying attention to each other..
    In my past few columns I’ve been discussing how the serviced apartment industry has been trying to categorise itself differently …

  • Everything in moderation – including regulation.

    David Collins, columnist and Co-Founder & Group Marketing Director at Great National Hotels and Resorts discusses the need for common sense regulation for the hospitality industry..
    In 2008, there was a study which tracked the growth of regulator agencies in 49 countries across 16 different areas, including health, environment and electricity …

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