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  • Future Proofing Your Brand Experience.

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts discusses how digital consumerism is re-shaping brand experiences.
    I was invited to speak recently on behalf of Great National at a conference about the ‘Future of Retail Banking’. It was an outsider’s take on consumer banking …

  • How to continually Exceed your Guest Expectations

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses ways to make exceeding guest expectations more than just another standard..
    When working in our hotels we are always looking at ways to enhance our guests stay. We know that we need to find ways to exceed our guest …

  • We are Heading for a Recruitment Crisis

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how talent management has to be focused on..
    Recruiting in the hospitality industry has never been an easy task with a constant skills shortage particularly in the area of Chefs and Managers. This is not new to us and …

  • Is Pricing a Dark Art?

    David Collins, columnist and Co-Founder & Chief Operating Officer at The Great National Hotels and Resorts Group discusses the alleged Dark Art of Hotel Pricing..
    There is a widely held misconception that hotel accommodation pricing is something of a Dark Art and that like all Dark Arts there is something both …

  • How proud are you to be working in Hospitality?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses the importance of promoting hospitality in a positive light..
    I was saddened to read that a report from independent hotel group Best Western Great Britain – Best Western Careers Index – revealed more than a third of parents (42%) …

  • Google’s SERP Changes: A Watershed Moment for Hotel Brands.

    David Collins, columnist and Co-Founder & Chief Operating Officer at The Great National Hotels and Resorts Group discusses how things are about to become equally challenging and interesting for hotel marketers.
    Earlier this year, Google ‘unveiled’ plans to change the layout of their search engine results pages (SERPs for short) whereby …

  • Recruiting Across Cultres

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how to ensure your employees have the right to work..
    In the press recently there have been reports of a restaurant that had illegally employed workers for a number of years. When the Home Office discovered this the restaurant …

  • How to make your First Impression count

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how your website is the most important window to your hotel..
    It is a common known fact that first impressions are made in the first 3-5 seconds of a potential guest seeing you. Although what hoteliers tend to forget …

  • A funny thing happened on the way to the Coliseum …

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts discusses the marketing opportunities and tech challenges presented by Pokémon Go and its likely successors.
    Recently, whilst I was away on my annual jollies in Italy, the augmented reality game Pokémon Go broke cover (6 July …

  • The Most Important Decision of our Lives

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how the EU Referendum could impact hospitality..
    On the 23rd June 2016 the British voting public will be making a decision that could change the world of hospitality as we know it. The decision as to whether we remain …

  • Service Charge, Tips and Gratuities – What does this mean to you?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how employers, staff and customers are unclear as to how this should work..
    In America it is customary to tip your service provider and many employees rely on this to boost their wages. In the UK, the British are …

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