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  • Personalisation – Our Single Greatest Challenge?

    David Collins, columnist and Co-Founder/Group Marketing Director at Great National Hotels and Resorts discusses possibly the single greatest challenge facing hotel marketers, Personalisation.
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  • How To Book The Best Accommodation For Your Executive Board

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses about tips that PAs, EAs and other accommodation bookers can use to make travel budgets work harder for them….
    The accommodation sector is continually going from strength to strength in London, with occupancy levels predicted to reach a 20-year high in …

  • Keeping Up with The Law

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses where to seek advice and guidance to ensure that hospitality establishments are fully compliant with recent legislative changes..
    When running your hospitality establishment there are some fundamentals that need to be in place and a lot of this is …

  • Cutting the Mustard

    David Collins, columnist and Co-Founder/Group Marketing Director at Great National Hotels and Resorts discusses how to develop a hotel brand that stands out for all the right reasons.
    Great National recently announced the launch our new budget boutique brand ‘Great Nite Inn’ which is in the final stages of development and …

  • Owner-operators vs. leased operators: a look into ownership models of the serviced apartment sector

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses the differences in a serviced apartment operator’s ownership model and the effects this has on overall business operations..
    As a relatively new proposition, the serviced apartments industry has always been – and will always be – compared to hotels. Serviced apartment …

  • Owner-operators vs. leased operators: a look into ownership models of the serviced apartment sector

    Susan Cully, columnist and Susan Cully at Marlin Apartments discusses the differences in a serviced apartment operator’s ownership model and the effects this has on overall business operations.
    As a relatively new proposition, the serviced apartments industry has always been – and will always be – compared to hotels. Serviced apartment …

  • Are you selling a product, service or an experience?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how hospitality is more that just a service industry with a product to sell. It is the overall experience your customers will buy in to..
    When working in the hospitality industry in order to exceed our customer expectations …

  • Making Your Hotel’s Website Picture Perfect

    Adi Zellner, columnist and Head of Product for WixHotels at Wix.com discusses the importance of having great photos on your hotel’s website and offers a few tips to maximize their potential to attract guests.
    A picture is worth a thousand words, but the right picture can be worth a thousands of …

  • Aiming for the Middle-Ground: How Serviced Apartments are Adopting the Hotel – Way of Thinking

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses the convergence of hotel and serviced apartment practices, and whether we could (or should) benefit from paying attention to each other..
    In my past few columns I’ve been discussing how the serviced apartment industry has been trying to categorise itself differently …

  • Everything in moderation – including regulation.

    David Collins, columnist and Co-Founder & Group Marketing Director at Great National Hotels and Resorts discusses the need for common sense regulation for the hospitality industry..
    In 2008, there was a study which tracked the growth of regulator agencies in 49 countries across 16 different areas, including health, environment and electricity …

  • Are you Living Your Brand Values?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how your brand values will impact everything you do within your organisation..
    Many organisations these days have brand values which are a set of usually 3-5 key areas which the business owner feels are important to have in order …

  • A Social Hotel is a Better Hotel

    Adi Zellner, columnist and Head of Product for WixHotels at Wix.com discusses how small hotels can harness the power of social media to develop their brand and maximize their business.
    We all know social media is an essential component of any hotel’s marketing strategy. But just having an account with the …

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