Timeline: Columnists

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  • The Importance of Community Engagement in the Hospitality Sector

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses the importance for businesses in the hospitality sector to show their characters by embedding themselves within the local community..
    In our industry, impeccable service is everything. But just how relevant is this statement for the future of hospitality?
    In the age …

  • Are you Really Charging Enough?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how much you charge for your hotel room will influence your guest expectations..
    Have you ever wondered how the room rate you have set will have an impact on whether or not a first time guest will turn in …

  • Digital vs. Distribution & 5 Summer Tips

    David Collins, columnist and Co-Founder & Group Marketing Director at Great National Hotels and Resorts discusses the emerging digital/distribution landscape including 5 marketing tips to make the most of your Summer.
    Direct vs. indirect has been debated widely, possibly even overly so to the extent that we have exacerbated a widely …

  • The public perception crisis: why serviced apartments are sometimes deemed “too expensive” and “not as homely” as hotels

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses about why public groups – especially families – perceive serviced apartments as an expensive accommodation option.
    There has been much talk in the media over the past year of the rapid rise in popularity of serviced apartments. Many companies are slated …

  • How Accessible Are You?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how being accessible makes business sense..
    When asked the above question some people may think that you are referring to how easy it is to gain access to yourself or your property. So for example when are you open? …

  • Personalisation – Our Single Greatest Challenge?

    David Collins, columnist and Co-Founder/Group Marketing Director at Great National Hotels and Resorts discusses possibly the single greatest challenge facing hotel marketers, Personalisation.
    In last month’s article, I made the point that the secret to building a brand for the digi-social era we find ourselves in is to understand that individualism …

  • How To Book The Best Accommodation For Your Executive Board

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses about tips that PAs, EAs and other accommodation bookers can use to make travel budgets work harder for them….
    The accommodation sector is continually going from strength to strength in London, with occupancy levels predicted to reach a 20-year high in …

  • Keeping Up with The Law

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses where to seek advice and guidance to ensure that hospitality establishments are fully compliant with recent legislative changes..
    When running your hospitality establishment there are some fundamentals that need to be in place and a lot of this is …

  • Cutting the Mustard

    David Collins, columnist and Co-Founder/Group Marketing Director at Great National Hotels and Resorts discusses how to develop a hotel brand that stands out for all the right reasons.
    Great National recently announced the launch our new budget boutique brand ‘Great Nite Inn’ which is in the final stages of development and …

  • Owner-operators vs. leased operators: a look into ownership models of the serviced apartment sector

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses the differences in a serviced apartment operator’s ownership model and the effects this has on overall business operations..
    As a relatively new proposition, the serviced apartments industry has always been – and will always be – compared to hotels. Serviced apartment …

  • Owner-operators vs. leased operators: a look into ownership models of the serviced apartment sector

    Susan Cully, columnist and Susan Cully at Marlin Apartments discusses the differences in a serviced apartment operator’s ownership model and the effects this has on overall business operations.
    As a relatively new proposition, the serviced apartments industry has always been – and will always be – compared to hotels. Serviced apartment …

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