Timeline: Columnists

  1. 17 April 2014
    How do you socially engage your customers? How do you socially engage your customers?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how the use of social media and technology is taking over the basic customer service skill of social etiquette..
    Interacting with your customers is key to learning about what their needs are, so you can adapt your product and …

    Published Article
  2. 9 April 2014
    Spotting Potential in Personality Spotting Potential in Personality

    John Morley, columnist and Director of Employer Services at Ingeus UK Ltd discusses how innovative recruitment practices can help employers see beyond a CV..
    Regulars at Hotel Indigo’s Cotton Lounge in Liverpool now have the pleasure of being waited on by a young assistant, James Buckley. Dedicated, passionate, hard-working and a …

    Published Article
  3. 31 March 2014
    Keeping Control of Social Media in the Workplace Keeping Control of Social Media in the Workplace

    Shainul Kassam, columnist and Principal at Fortune Law discusses that although social media is increasingly being used by businesses as platforms for growth in terms of marketing, sales, service and recruitment, it is essential to regulate their usage to maintain efficiency and protect your business..
    Here are our top 10 tips …

    Published Article
  4. 27 March 2014
    Supporting Local Industry Supporting Local Industry

    Bruno Berardelli, columnist and Managing Director at HWEnergy discusses how hoteliers can support the local economy by making the switch to renewables like biomass..
    Corporate Social Responsibility has become an important obligation that holds industry to account for its impact on society and the environment. As a result, building a reputation …

    Published Article
  5. 26 March 2014
    The Future of Hotel Brands The Future of Hotel Brands

    David Collins, columnist and Co-Founder and Group Marketing Director at Great National Hotels and Resorts discusses the future of hotel brands.

    Published Article
  6. 20 March 2014
    Share in the success of Scotland 2014 – Maximise your tournament tourism opportunities Share in the success of Scotland 2014 – Maximise your tournament tourism opportunities

    Isabelle Pinson, columnist and Senior Director of Market Management for Northern Europe at Expedia Lodging Partner Services discusses the opportunities that tournament tourism presents to Scottish hoteliers in the coming year.
    With the thrills, excitement and success of the London Olympics still a warm memory, Scotland is readying itself to step …

    Published Article
  7. 18 March 2014
    What is in a brand? What is in a brand?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how to put people first and have a brand culture of service..
    According to Interbrand (2014) from the Best Global Brands for 2013 the Top 100 Brands, included the following hospitality organisations and they were ranked as follows:
    McDonald’s – …

    Published Article
  8. 27 February 2014
    Common Sense Marketing Common Sense Marketing

    David Collins, columnist and Co-Founder and Group Marketing Director at Great National Hotels and Resorts discusses how applying common sense can transform your marketing effectiveness..
    When was the last time you ran an ad or sent out a piece of direct mail or produced in-house point of sale which really made …

    Published Article
  9. 26 February 2014
    How well do you really know your guests? How well do you really know your guests?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses the differences between guest needs and expectations and how to use customer profiling to build loyalty..
    When we talk about customer service we are told that it is no longer just about satisfying our guest needs, but it is …

    Published Article
  10. 19 February 2014
    How to Make the Most of Mobile Technology How to Make the Most of Mobile Technology

    Isabelle Pinson, columnist and Senior Director of Market Management for Northern Europe at Expedia Lodging Partner Services discusses how hotels can harness the growing influence of mobile technology.
    The prevalence of mobile technology is increasingly noticeable, across all industries, and the hotel sector is no different. Consumers are using their mobiles …

    Published Article
  11. 14 February 2014
    Biomass is Booming for the Scottish Hotel Industry Biomass is Booming for the Scottish Hotel Industry

    Bruno Berardelli, columnist and Managing Director at HWEnergy discusses the increasing number of hoteliers and hospitality providers cashing in on biomass heating in Scotland and further afield..
    Rising energy costs and growing eco-consciousness amongst consumers are forcing hoteliers across the country to explore new ways of making their businesses leaner and …

    Published Article
  12. 3 February 2014
    The mother of invention: how demand for a more personalized service is driving hotel technology The mother of invention: how demand for a more personalized service is driving hotel technology

    Jeff Edwards, columnist and Head of Global Hotel Business at Amadeus discusses how hotels are interpreting the growing consumer desire for personalization.
    It’s alleged that every manned NASA rocket carries a mandatory roll of duct tape onboard, ever since it came in so handy on Apollo 13 to cobble together parts …

    Published Article