Timeline: Columnists

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  • 2015: A Watershed Year for Hotels?

    David Collins, columnist and Co-Founder/Chief Operating Officer at Great National Hotels and Resorts discusses how taking any signs of growth for granted would be short-sighted and unwise.
    Despite currency fluctuation and a gloomy Summer weather-wise, with the 2015 Rugby World Cup looming this Autumn, modest YTD growth across the UK and …

  • Is Training a Cost or an Investment?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how investing in your staff will benefit your business..
    Have you ever had a member of your team ask you if they can attend a training course and you replied “we can’t afford to send you on that, it …

  • Overcoming The Odds

    David Collins, columnist and Co-Founder & Group Marketing Director at Great National Hotels and Resorts discusses some lessons learned in building a successful hotel brand.
    Personally I’m always a bit sceptical when companies start talking about themselves: often it’s nothing more than thinly veiled self-promotion and corporate spin. There is however …

  • Does Better Technology Really Mean Better Service for Guests?

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses and explores the world of technology within the hospitality industry and questions how useful it really is for our guests..
    Technology is a beautiful thing, and I am a firm believer that it greatly improves our day-to-day lives. At least, 99% …

  • How well do you know your staff?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how paying more attention to your staff will show that you genuinely care about them..
    We are constantly given advice on how to look after our guests although do you give as much attention to your staff?
    I remember I …

  • The Importance of Community Engagement in the Hospitality Sector

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses the importance for businesses in the hospitality sector to show their characters by embedding themselves within the local community..
    In our industry, impeccable service is everything. But just how relevant is this statement for the future of hospitality?
    In the age …

  • Are you Really Charging Enough?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how much you charge for your hotel room will influence your guest expectations..
    Have you ever wondered how the room rate you have set will have an impact on whether or not a first time guest will turn in …

  • Digital vs. Distribution & 5 Summer Tips

    David Collins, columnist and Co-Founder & Group Marketing Director at Great National Hotels and Resorts discusses the emerging digital/distribution landscape including 5 marketing tips to make the most of your Summer.
    Direct vs. indirect has been debated widely, possibly even overly so to the extent that we have exacerbated a widely …

  • The public perception crisis: why serviced apartments are sometimes deemed “too expensive” and “not as homely” as hotels

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses about why public groups – especially families – perceive serviced apartments as an expensive accommodation option.
    There has been much talk in the media over the past year of the rapid rise in popularity of serviced apartments. Many companies are slated …

  • How Accessible Are You?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how being accessible makes business sense..
    When asked the above question some people may think that you are referring to how easy it is to gain access to yourself or your property. So for example when are you open? …

  • Personalisation – Our Single Greatest Challenge?

    David Collins, columnist and Co-Founder/Group Marketing Director at Great National Hotels and Resorts discusses possibly the single greatest challenge facing hotel marketers, Personalisation.
    In last month’s article, I made the point that the secret to building a brand for the digi-social era we find ourselves in is to understand that individualism …

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