Timeline: Columnists

  • Your Search Results:
  • It’s Marketing Jim. But not as we know it.

    David Collins, columnist and Co-Founder & Group Marketing Director at Great National Hotels and Resorts discusses programmatic ad buying.
    Do you ever find yourself in your car, on the way to work, and you’re switching between radio stations to avoid the ads? Or perhaps you’re sitting in front of the TV …

  • The National Living Wage – Change Ahead

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how the National Living Wage can help with staff retention.
    The National Minimum Wage was introduced 16 years ago and every October we have come to expect the increase in this and have had to adjust our payroll accordingly. …

  • Gender Imbalance: How Should We Encourage More Women into More Senior Positions in Businesses?

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses gender imbalance at senior management level in the workplace as we enter 2016..
    The annual Association of Serviced Apartment Providers (ASAP) Conference is the leading forces that propel the serviced apartment sector forward. It’s the time when we come together once …

  • What we can learn from Airbnb

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how looking at what our competitors are doing can improve our own guest experiences..
    We are now well and truly in to the festive season. We look forward as the year draws to a close, as all we really …

  • Marketing Trends for 2016

    David Collins, columnist and Co-Founder/Chief Operating Officer at Great National Hotels and Resorts discusses trends which will shape hotel marketing in 2016 and beyond.
    There are a number of key underlying trends to keep an eye on which are and will continue to impact on how we market hotels into 2016.
    Merging …

  • Looking after Business Travellers: How to Safeguard Employee Welfare and Lead Your Company to Success

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses what employers can do to facilitate the health and wellbeing of their employees when they travel for business..
    Travelling is one of the most thrilling perks of a job. You get to experience a new city or even a new country, …

  • How do you measure up?

  • Bridging the Gap Between Business and Leisure

    Susan Cully, columnist and Managing Director at Marlin Apartments discusses the bleisure trend and how serviced apartments can tap into the bleisure market..
    When it comes to thinking about our industry’s target audience, we instantly think of two broad categories: business and leisure. These traveller personas have always been ingrained into …

  • What are Your Customers Saying about You?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses the importance of listening to your customers through all communication channels..
    When we have a great relationship with our customer we love to talk about them and likewise when our customers have had a great experience with us, we …

  • Who Are Your Customers?

    Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses we neglect the majority of our customers..
    In this article I would like you to meet three people:
    Mary is a busy working mother, she is of average height about 5ft 6 and keeps her long brown hair tied up …

Hotel Industry Magazine: http://www.hotel-industry.co.uk | Articles (RSS) | Contact | Privacy Policy | Terms and Conditions
© 2015, Jamieson Media, a UK Registered Partnership