27 February 2014Common Sense Marketing
David Collins, columnist and Co-Founder and Group Marketing Director at Great National Hotels and Resorts discusses how applying common sense can transform your marketing effectiveness..
When was the last time you ran an ad or sent out a piece of direct mail or produced in-house point of sale which really made …Published Article
26 February 2014How well do you really know your guests?
Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses the differences between guest needs and expectations and how to use customer profiling to build loyalty..
When we talk about customer service we are told that it is no longer just about satisfying our guest needs, but it is …Published Article
19 February 2014How to make the most of mobile technology.
Isabelle Pinson, columnist and Senior Director of Market Management for Northern Europe at Expedia Lodging Partner Services discusses how hotels can harness the growing influence of mobile technology..
The prevalence of mobile technology is increasingly noticeable, across all industries, and the hotel sector is no different. Consumers are using their mobiles …Published Article
14 February 2014Biomass is Booming for the Scottish Hotel Industry
Bruno Berardelli, columnist and Managing Director at HWEnergy discusses the increasing number of hoteliers and hospitality providers cashing in on biomass heating in Scotland and further afield..
Rising energy costs and growing eco-consciousness amongst consumers are forcing hoteliers across the country to explore new ways of making their businesses leaner and …Published Article
3 February 2014The mother of invention: how demand for a more personalized service is driving hotel technology
Jeff Edwards, columnist and Head of Global Hotel Business at Amadeus discusses how hotels are interpreting the growing consumer desire for personalization.
It’s alleged that every manned NASA rocket carries a mandatory roll of duct tape onboard, ever since it came in so handy on Apollo 13 to cobble together parts …Published Article
30 January 2014Hotel Marketing Challenges for 2014
David Collins, columnist and Co-Founder & Group Marketing Director at Great National Hotels & Resorts discusses some key challenges worth noting as we navigate through the coming marketing year..
Now that the festivities are done and dusted and 2014 is well underway, there are some key challenges worth noting as we …Published Article
29 January 2014From Good to Great!
Gavin Percy, columnist and Business Development Strategist at Winning Edges discusses what will make the difference and help you to move your business from Good to Great?.
Have you found that the better you get at developing your business the more difficult in becomes to move it onto the next level? …Published Article
21 January 2014Feefo feedback is a first
Jane Schofield, columnist and Managing Director at Hotel La Tour discusses how her business is harnessing the power of customer reviews.
In keeping with our mantra of feedback, feedback, feedback, our website is now publishing live, unedited reviews gathered by a third party.
I believe we are amongst the first in the …Published Article
17 January 2014New Trends for 2014
Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how to adapt and innovate to keep up with the trends emerging in 2014..
As we settle in to the new year, this is often the time to check if our resolutions are still in place and many businesses …Published Article
9 January 2014Employment law – what to expect in 2014
Julian Cox, columnist and Partner and Head of Employment Law at Fletcher Day discusses the Government’s intended changes to UK employment law in the coming year..
2014 promises to be another year of substantial change in UK employment law. Whilst the timetable is subject to amendment, currently the Government is intending …Published Article
7 January 2014Innovate your event
Erika Steward, columnist and Events Specialist at Ellenborough Park discusses how to improve events..
The events industry has to continuously adapt to the changing demands placed upon it. No two events are the same, and this requires flexibility of Event Planners, as they need to constantly find ways to add value …Published Article
31 December 2013Hotel Branding
David Collins, columnist and Co-Founder/Group Marketing Director at Great National Hotels & Resorts discusses an alternative view on hotel branding..
Hotel branding is often associated with marketing collateral such as for example a hotel’s logo, its ads in the local press, road signage, toiletries in guest bedrooms, etc..
And yes, these …Published Article