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  • 2018: Another Challenging Year for Hoteliers.

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts Group discusses 2018 which is set to be yet another challenging year for hotels..
    BREXIT
    With little or no sign of even the most tentative vision of a post-BREXIT UK/EU relationship, investment decisions remain stalled, currency exchange …

  • BREXIT: LEMMINGS, CLIFFS, ETC.

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts Group discusses the unmitigated disaster that BREXIT is, its repercussions for the UK travel industry and measures for hotels to counter this impact.
    What is currently happening in the UK under the current May government reminds …

  • Where The Streets Have No Shame.

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts Group discusses how a healthy respect for what your customers can and will pay is a very good starting point in deciding pricing strategy, particularly in these post-Millennial times.
    So imagine you had an event on …

  • Future Proofing Your Brand Experience.

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts discusses how digital consumerism is re-shaping brand experiences.
    I was invited to speak recently on behalf of Great National at a conference about the ‘Future of Retail Banking’. It was an outsider’s take on consumer banking …

  • Is Pricing a Dark Art?

    David Collins, columnist and Co-Founder & Chief Operating Officer at The Great National Hotels and Resorts Group discusses the alleged Dark Art of Hotel Pricing..
    There is a widely held misconception that hotel accommodation pricing is something of a Dark Art and that like all Dark Arts there is something both …

  • Google’s SERP Changes: A Watershed Moment for Hotel Brands.

    David Collins, columnist and Co-Founder & Chief Operating Officer at The Great National Hotels and Resorts Group discusses how things are about to become equally challenging and interesting for hotel marketers.
    Earlier this year, Google ‘unveiled’ plans to change the layout of their search engine results pages (SERPs for short) whereby …

  • A funny thing happened on the way to the Coliseum …

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts discusses the marketing opportunities and tech challenges presented by Pokémon Go and its likely successors.
    Recently, whilst I was away on my annual jollies in Italy, the augmented reality game Pokémon Go broke cover (6 July …

  • It’s Marketing Jim. But not as we know it.

    David Collins, columnist and Co-Founder & Group Marketing Director at Great National Hotels and Resorts discusses programmatic ad buying.
    Do you ever find yourself in your car, on the way to work, and you’re switching between radio stations to avoid the ads? Or perhaps you’re sitting in front of the TV …

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