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  • How to be MAGNETIC.

    David Collins, columnist and Co-Founder/Director of Communications at Great National Hotels & Resorts discusses how to attract and retain hotel guests by being ‘magnetic’..
    The hotel business is tough. As industries go, it is resilient but not immune to external shocks.
    Take BREXIT for example. As a direct result, consumer confidence is …

  • How NOT to be Social.

    David Collins, columnist and Co-Founder/Director of Communications at Great National Hotels & Resorts discusses how NOT to manage your social media.
    With such intense competition to acquire and retain guest loyalty whilst contending with an increasing supply of rooms and the shift towards digital now well beyond tipping point, it is …

  • Revanista Continues to Grow.

    Specialist agency Revanista continues to roll-out a range of proven solutions – including revenue optimisation, channel management, central reservations, GDS and digital marketing – to independent hoteliers throughout the UK.

  • Pricing? Don’t forget your Customer.

    David Collins, columnist and Co-Founder & Director of Communications at Great National Hotels & Resorts discusses getting back to basics when its comes to pricing..
    You’ll be aware of the long-running bun-fight between hotels and those ‘dastardly’ OTAs charging high commissions for business that might otherwise arrive direct.
    And you’ll also be …

  • Change to Improve. Change Often to be Perfect.

    David Collins, columnist and Co-Founder/Director of Communications at Great National Hotels & Resorts discusses why entrenchment is one of the biggest barriers to success in business..
    So here’s an interesting – abridged – quote from Jeff Bezos, Amazon’s founder, chairman, CEO, president, Master of the Universe, etc. ..
    “I observed people who …

  • GDPR: Time To Panic?

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts discusses the challenges posed by GDPR with Great Nationa’s Data Protection Officer, Aimee Olley..
    The deadline for hotels to comply with the new General Data Protection Regulation is fast-approaching. By the time this article is published, …

  • Avvio Founder appointed by Great National Hotels

    The Great National Hotels and Resorts Group have today (22 January 2018) announced that Brian Reeves, the founder of hotel technology company Avvio.com has been appointed to the post of Director of Digital for the Irish-owned hotel chain.

  • 2018: Another Challenging Year for Hoteliers.

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts Group discusses 2018 which is set to be yet another challenging year for hotels..
    BREXIT
    With little or no sign of even the most tentative vision of a post-BREXIT UK/EU relationship, investment decisions remain stalled, currency exchange …

  • BREXIT: LEMMINGS, CLIFFS, ETC.

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts Group discusses the unmitigated disaster that BREXIT is, its repercussions for the UK travel industry and measures for hotels to counter this impact.
    What is currently happening in the UK under the current May government reminds …

  • Where The Streets Have No Shame.

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts Group discusses how a healthy respect for what your customers can and will pay is a very good starting point in deciding pricing strategy, particularly in these post-Millennial times.
    So imagine you had an event on …

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