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  • GDPR: Time To Panic?

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts discusses the challenges posed by GDPR with Great Nationa’s Data Protection Officer, Aimee Olley..
    The deadline for hotels to comply with the new General Data Protection Regulation is fast-approaching. By the time this article is published, …

  • Avvio Founder appointed by Great National Hotels

    The Great National Hotels and Resorts Group have today (22 January 2018) announced that Brian Reeves, the founder of hotel technology company Avvio.com has been appointed to the post of Director of Digital for the Irish-owned hotel chain.

  • 2018: Another Challenging Year for Hoteliers.

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts Group discusses 2018 which is set to be yet another challenging year for hotels..
    BREXIT
    With little or no sign of even the most tentative vision of a post-BREXIT UK/EU relationship, investment decisions remain stalled, currency exchange …

  • BREXIT: LEMMINGS, CLIFFS, ETC.

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts Group discusses the unmitigated disaster that BREXIT is, its repercussions for the UK travel industry and measures for hotels to counter this impact.
    What is currently happening in the UK under the current May government reminds …

  • Where The Streets Have No Shame.

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts Group discusses how a healthy respect for what your customers can and will pay is a very good starting point in deciding pricing strategy, particularly in these post-Millennial times.
    So imagine you had an event on …

  • Future Proofing Your Brand Experience.

    David Collins, columnist and Co-Founder & Chief Operating Officer at Great National Hotels and Resorts discusses how digital consumerism is re-shaping brand experiences.
    I was invited to speak recently on behalf of Great National at a conference about the ‘Future of Retail Banking’. It was an outsider’s take on consumer banking …

  • Is Pricing a Dark Art?

    David Collins, columnist and Co-Founder & Chief Operating Officer at The Great National Hotels and Resorts Group discusses the alleged Dark Art of Hotel Pricing..
    There is a widely held misconception that hotel accommodation pricing is something of a Dark Art and that like all Dark Arts there is something both …

  • Google’s SERP Changes: A Watershed Moment for Hotel Brands.

    David Collins, columnist and Co-Founder & Chief Operating Officer at The Great National Hotels and Resorts Group discusses how things are about to become equally challenging and interesting for hotel marketers.
    Earlier this year, Google ‘unveiled’ plans to change the layout of their search engine results pages (SERPs for short) whereby …

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