What does the future hold for hospitality?

Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how the skills shortage in hospitality has hit crisis point, and what we need to do about it..

Working in hospitality is much more than just serving customers food and drink. There is a skill and an art to doing this well. As the chefs work their magic turning raw ingredients in to mouth watering dishes that look like a work of art, the front of house team are working together orchestrating a seamless service.

Although what happens to that orchestra when one or more of the musicians can no longer play? Imagine listening to Vivaldi without the strings section – it just would not work.

The same is happening to our key players in our hotels and restaurants. Chefs and waiters, are becoming demotivated through the uncertainty of the political climate, and leaving our industry. Recruitment has always been hard for us and now it has hit crisis point due to the barriers being built that are out of our control.

The optimist in me says we are a resilient industry, we will bounce back and pull through this. I am sure in years to come we will, but at the present time it is painful and progress is much too slow.

The Government need to realise how important our industry is. Shelter, food and drink are one of the most basic needs and that is what our industry is all about. We are the main providers of this need and in order to provide it well we need people to work with us. Not only do we need staff, but we need educators, employers, government ministers to all work together to enthuse people to come and have careers in hospitality.

The Hospitality Works campaign launched on 14 February 2019 for a three-week campaign, includes a series of hospitality events throughout the UK. It brings together leading employers to promote awareness of the sector as a viable career option, increase the number of people moving into hospitality jobs and raise aspirations within the sector.

This campaign needs to be shouted about far and wide. It is being led by UKHospitality, in partnership with the Department for Work and Pensions, Job Centre Plus, Springboard and BBPA. The aim is to boost the reputation of work in our industry. Since 2015 the employment initiative has created more then 8,500 new careers starts for job seekers.

To get involved UKHospitality suggest:
– Attend a local JobCentre Plus for a hospitality awareness session for job seekers
– Holding a recruitment event at your local JobCentre Plus
– Deliver a live broadcast with JobCentre Plus colleagues sharing hints and tips to promote your recruitment process
– Holding a taster visit for job seekers and work coaches at your business
– Attending a careers fair which will be happening locally in the hospitality works campaign
– Pledge to offer work experience or apprenticeships through the campaign
– Join the conversation on social media by sharing, re-tweeting or developing your own content using the #jobswithasmile. Featured twitter days:
– 15 February – Resorts
– 19 February – Hotels
– 21 February – Pubs & Restaurants
– 25 February – Fast Food
– 27 February – Coffee Shops
– 1 March – Commercial Catering
– 4 March – Apprenticeships

Job seekers looking for top tips on working in the industry should also read my latest book ‘Star Quality Talent – Inspiring Hospitality Careers’, available on Amazon, and find out about the key HOSPITALITY skills and behaviours that will take them far.

About Monica Or: Working with the owner/managers of independent hotels and restaurants, Monica assists her clients with their operations and service delivery. She is the Amazon Best Selling author of her three books: ‘Star Quality Hospitality – The Key to a Successful Hospitality Business’, ‘Star Quality Experience – The Hotelier’s Guide to Creating Memorable Guest Journeys’ and ‘Star Quality Talent – Inspiring Hospitality Careers’.
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