Working in Partnership

Monica Or, columnist and Hospitality Consultant at Star Quality Hospitality Consultancy discusses how forming strategic partnerships can help your business grow..

Working in hospitality is an all consuming business and our focus is very much on our guests experience which is great. How we create that experience can come down to the suppliers that we choose to use. Sometimes we forget or even neglect how important these stakeholders are. One way to work more closely with them is to partner with them. At the end of the day without our suppliers we can’t run our business.

Imagine sending out your bedsheets to launder and they don’t arrive back in time. You now have to put some of your bedrooms out of order. Or your freezer breaks down and you can’t get it repaired, all your food stock is now ruined. Our suppliers are a key cog in the business wheel and more often than not we take them for granted.

Forming a partnership makes your business relationship that much stronger. So what does forming a partnership actually mean? I am not talking about forming official company business partnerships but about strategic partnerships where you are working together and collaborating with each other. The key is to establish a professional relationship between your brands.

Benefits of working in strategic partnerships:
– You can’t do everything yourself
– It will help you to discover new ways of looking at your business
– It can save you money and time
– You can take advantage of cross promotional opportunities

Remember these partnerships are a two way relationship built over time. So you need to be careful in choosing your partners and work with like minded organisations. Ensure you have shared goals which can be achieved through partnership marketing and you can generate exposure for each other’s brands and communities.

Forming strategic partnerships:
– Establish your goal of why you want to partner with a certain business
– Build your partnership and collaborate together
– Be prepared to share your knowledge
– Think win-win
– Support each other throughout

Large corporates tend to form partnerships with luxury brands or transportation providers to bring guests to their properties. No matter what size your business or property, think about who you could partner with. Remember this very much depends on your property, vision and values. Match these to businesses that might provide transportation, food, drink, entertainment or consider tourism companies.

If you promote craft beer, has a micro brewery set up in your area? If you are in a rural area is there a local taxi company you can work with? If you have a spa, are there certain toiletries you use?

Look at the opportunities potential partners can bring to you and how you can help them in return. Working with local suppliers, small businesses or newly established businesses could bring about some great opportunities.

Who will you be strategically partnering with?

About Monica Or: Working with the owner/managers of independent hotels and restaurants, Monica assists her clients with their operations and service delivery. She is the Amazon Best Selling author of her three books: ‘Star Quality Hospitality – The Key to a Successful Hospitality Business’, ‘Star Quality Experience – The Hotelier’s Guide to Creating Memorable Guest Journeys’ and ‘Star Quality Talent – Inspiring Hospitality Careers’.
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