Hessian Coffee introduces new branding

Hessian Coffee is delighted to introduce a bright new look right across their range of coffee and associated products. The new branding is featured on all packs of Hessian coffee for foodservice, a range of retail coffee tins, new cups and saucers, and outer packaging cartons. – News from Hessian Coffee

Hessian Coffee is delighted to introduce a bright new look right across their range of coffee and associated products. The new branding is featured on all packs of Hessian coffee for foodservice, a range of retail coffee tins, new cups and saucers, and outer packaging cartons.

Niall McCrae, co-founder of Hessian Coffee, explains the rationale behind the move. “We’re a relatively new company and we’ve grown very strongly since our start up four years ago. We felt it was the right time in our development to design a coordinated brand which establishes Hessian’s personality, values and ambitions. It’s a strong look, which portrays a thoroughly professional and commercial image which reflects our ambition to be a serious operator within the industry. We’ve already had very positive feedback about the new branding from customers, who can see how it will enhance their ability to promote a stylish and profitable coffee offer,” Niall adds.

The branding is designed to reflect the journey taken by Hessian’s coffee. It gives an insight into the whole process from bean to cup, helping to educate and inspire those involved, ultimately adding value to the coffee and encouraging brand loyalty.

“The design itself grew out of an education project we ran in a local school,” says Niall. “We explained about the journey a coffee bean takes from bean to cup – growing, roasting, delivering, brewing and enjoying. The simplicity of the children’s drawings about the process, connecting the stages of the journey with a loose thread of a hessian coffee sack, created a very simple yet powerful image. We took this idea forward into the final design which neatly encapsulates everything we believe in; great coffee made simple!” adds Niall.
Hessian Coffee contact details: 01799 543 809, hessiancoffee.com

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