trivago acquires Cloud-PMS pioneer Base7booking

With this strategic investment, trivago strengthens its commitment to empower hoteliers to compete online and drive direct bookings with just a few clicks. – News from trivago

Düsseldorf, 1 March 2016 – trivago, the world’s largest hotel metasearch, announces its acquisition of Base7booking, a cloud-based property management system (Cloud-PMS) startup. Base7booking´s advanced cloud platform gives hoteliers access to competitive technology, while trivago has access to over 120 million monthly travellers worldwide. An integration of both platforms will enable hoteliers to easily connect with millions of travellers and drive direct bookings through their own website.

“We are aiming to unveil significant synergies and to unlock enormous opportunities for hoteliers and travellers. trivago, with Base7booking, envisions hoteliers moving from pen-and-paper operations to digital property management, competitive direct booking capabilities and rates on trivago with just a few clicks. This is going to be a big step towards empowering hoteliers to drive bookings through their own website,” says Johannes Thomas, Managing Director at trivago.

Joining forces with Base7booking will enable hoteliers to keep control over their bookings and retain their entrepreneurial freedom. A recent Phocuswright report* states that two thirds of hoteliers are planning to increase their efforts in the direct booking channel. trivago and Base7booking want to leverage this momentum and ensure that hoteliers are successful with this.

The Base7booking Cloud-PMS platform was built by innovative Swiss hoteliers, who were unsatisfied with the technology that was available on the market. The team at Base7booking decided to create a platform which offers a rich set of tailored functionalities that help hoteliers to manage their property efficiently. Online accessibility via the cloud enables unparalleled flexibility. It allows hoteliers to operate and communicate with their hotel regardless of where they are. The platform is available in 17 languages, and hoteliers from more than 40 countries are currently operating their property with Base7booking.

Frank Martin, Hotelier and Founder of Base7booking, says: “We are passionate hoteliers, dedicated to improving the increasingly demanding lives of other hoteliers. Our cloud platform makes technology accessible and saves them plenty of time and money. We are very excited to join trivago as it will give Base7booking hoteliers access to their 120 million travellers.”

*Phocuswright October 2015 report: “Independent Lodging Market: Marketing, Distribution and Technology Strategies for NonBranded Properties”

For more details, visit our Hotelier Hub: http://hotelierhub.trivago.co.uk/base7booking-joins-trivago/

Visit us at ITB (March 9-12, 2016)
For the first time, trivago and Base7booking will share an interactive stage at ITB Berlin.
Where: ITB Berlin, Area 9, Stand 317
Join in the conversation on Twitter #trivagoITB
Facebook: www.facebook.com/trivagoHotelManager

About trivago Hotel Manager
trivago aspires to become the number one marketing channel for hoteliers by reinventing the way they connect them with their 120 million monthly travellers – via the trivago Hotel Manager (tHM). Over 170,000 hoteliers worldwide already use the metasearch marketing platform to boost their ranking on trivago by building a unique hotel profile and driving direct bookings on their own website. The platform currently operates in eight languages across 17 countries.
To find out more or register as a hotelier, visit www.trivago.co.uk/hotelmanager.

About trivago
At trivago, we are focused on empowering our 120+ million monthly travellers to find their ideal hotel at the lowest rate, by offering total transparency of the online hotel market. Our team of over 950+ creative and focused minds from all corners of the globe, are working to develop fast, game-changing, unbiased, consumer-centric products — in order to better not only what we do, but the industry as a whole. Using trivago’s hotel search, you can sift through over 1 million hotels, from 250+ booking sites and hotel chains in 190+ countries, at once. Founded in 2005, trivago currently operates on 55 live international platforms in 33 languages.

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