New Website, New Name, New Technology

Classic Britain launches new state of the art website offering so much more than just a room – News from MyHotelBreak.com / Classic Britain Hotels

Following an exciting few years for Classic Britain – with their evolving groups markets, huge growth in leisure sales and a Business Excellence Award in recognition of their achievements – the company is now preparing to mark another milestone in their progression with the launch of ‘myhotelbreak.com’, their newly revamped, rebranded website that further develops its leisure break arm.

New Brand
Classic’s Managing Director, Andrew Simpson, says the name-change is designed to help identify, on name alone, what the product is and to differentiate itself from others in the market.
“We wanted a name that would both empathise with our extremely loyal customer base and state clearly what we offer,” says Andrew.
“Myhotelbreak does just that and the new name will set us apart from the global OTAs which mainly only offer basic rates. We will be encouraging customers to sample all that the hotel has to offer with our packaged deals. The use of “break” within our new brand will convey the type of product that customers can expect to be booking.”

New Products
Myhotelbreak will be operating in the markets of dinner-inclusive breaks, entertainment nights, spa stays and activity breaks and more. It will also feature self-catering lodges, another new angle to the product offering.

New Channel Manager Integration
For hotel clients, the new website will incorporate new technology at the back end, allowing it to have a real-time, two-way connection with SiteMinder’s “The Channel Manager” to make product distribution easy and seamless. They will also be linking up with Guestline’s “Reslynx” channel manager within the next few weeks with more channels to be connected throughout the year. On the extranet, an at-a-glance home page will show new bookings, new reviews and up-and-coming marketing opportunities hotels may wish to participate in.
The considerable investment behind this project is testimony to Classic’s commitment to keeping their product offering fresh and current for hotels and customers alike.

New Marketing for Low/Shoulder Season Sales
“For our hotel partners, myhotelbreak.com offers an exciting new channel to distribute their stock. The innovative option to include video footage of a hotel, for example, adds a great dimension to help market the portfolio,” continues Andrew.
“We focus very much on the shoulder and low seasons when we are needed most. Our groups department (which will remain under the Classic Britain brand name) will continue to grow and deliver travel trade business, working hand-in-hand with the leisure arm to support our hotel partners to maximise their occupancy throughout the year.”

Hotels wishing to feature as part of myhotelbreak.com are encouraged to email membership@myhotelbreak.com.

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