July a Bumper Month for Hotel Performance

July was a bumper month for UK hotels, as the Hotel Industry Data Centre demonstrates (data provided by our data partner, BDO LLP). High occupancy and room rate have boosted the industry.

Sporting Events

Occupancy in regional hotels increased by 2.9% to 82.8% as the Commonwealth Games in Glasgow and the British Open in Liverpool brought an influx of spectators. As occupancy was high, room rate in the regions increased by 11.7% to £62.56. As a result, rooms yield stood at £51.79, up 14.9% on last year.

“We know that major sporting events such as the Commonwealth Games always create a high demand for rooms and this has certainly been the case in the regions last month,” explained Robert Barnard, partner at BDO LLP.

New Openings

Despite the recent increase in supply with a number of high-end hotel openings, such as the Shangri-La at the Shard and Firmdale’s Ham Yard, London continued to perform well with a high occupancy rate at 86.8%. Reflecting the growth of their regional counterparts, hotels in the capital experienced a 2.3% increase in room rate to £125.58, and a 1.9% increase to £109.01 in rooms yield.

“London hotels have had a busy month and the recent openings of luxury hotels show that demand for high-end hospitality in the capital maintains its strong growth pattern,” continued Barnard.

“Strong occupancy is great news for the hotels sector and the knock-on effect on room rate hints at growth in the year ahead. UK hoteliers can feel confident about the health of the industry, as the figures continue to show an upward trend.”

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