A “MAMMOTH” NEW EXPERIENCE FOR PANKS AT THE SHERATON GRAND HOTEL & SPA

Perfect for PANKs – Professional Aunts No Kids – the Sheraton Grand Hotel & Spa has partnered with National Museums Scotland to offer an aunt-friendly package

Press Release DistributionSheraton Grand Hotel & Spa – 11/02/2014: The Sheraton Grand Hotel & Spa, Edinburgh has launched a “Mammoth” package to entice the lucrative PANK demographic with luxury accommodation and tickets to the Mammoths of the Ice Age exhibition.

The PANK trend – currently hot in the US where around 42% of women up to 44 years old do not have children – is generally reflective of women choosing to have children later in life, or not at all, who enjoy a close relationship with relatives’ children. Travel firms in the US have become increasingly aware of the power of the PANKs, with their love of travel and levels of disposable income, and are targeting this sector. It is a trend that’s set to grow in the UK and the Sheraton Grand Hotel & Spa has partnered with National Museums Scotland to offer PANKs an opportunity to get up close with woolly mammoths and share quality time and experiences with their cherished nieces and nephews.

The Sheraton Grand’s package includes accommodation in a luxury bedroom, tickets to the Mammoth of the Ice Age exhibition, unique in-room amenities including a chocolate Mammoth lollypop with a Mammoth milk-shake, plus a Mammoth badge, wall planner and activity leaflet.

The Mammoths of the Ice Age exhibition has travelled to the National Museum of Scotland for the first UK showing of this interactive and family-friendly exhibition before it arrives at the Natural History Museum in May 2014. This major exhibition explores the remarkable animals of the Ice Age and showcases an extensive collection of significant objects from this era, from real woolly mammoth hair and preserved dung to rare mammoth fossils and enormous life-size replica models. The exhibition, which runs until 20th April 2014, is accompanied by a series of fun events and activities for children at the National Museum of Scotland. Activities include mammoth music and dance workshops during February Half Term and Trunks and Tales themed story sessions on Saturdays and Sundays throughout March.

At the end of a fun-filled day, the children can flop on their Sheraton Sweet Sleeper Bed and chill out with their favourite movie.

Tristan Nesbitt, the General Manager at the Sheraton Grand said: “We have created a unique experience that is sure to appeal to the PANK demographic. Our Mammoth Package will provide a fascinating experience for the children while their aunt can enjoy the relaxing facilities at the Sheraton Grand Hotel & Spa, ensuring happy memories that will last a lifetime.”

The Mammoth Package starts at £205 per room per night which includes twin-bedded accommodation, special in-room amenities and access to the swimming pool in One Spa. Special family highlights include a complimentary late check-out (up to 4pm), a complimentary children’s in-room movie and kids under 12 eat free in One Square. As an added incentive, the hotel will offer a 50% discount on a second room that is booked for a family. The ticket costs for the Mammoths exhibition will be added on at point of reservation (starting at £9 per adult and £6 for children, aged 5-15). View www.sheratonedinburgh.co.uk for full details, ticket prices and terms and conditions. For reservations, please call the Resort Sales Team on 0131 229 9131 or email grandedinburgh@sheraton.com

Sheraton Grand Hotel & Spa, 1 Festival Square, Edinburgh EH3 9SR www.sheratonedinburgh.co.uk

-ENDS-

Press contact:

Emma Offord, Communications Manager, Sheraton Grand Hotel & Spa
emma.offord@sheraton.com / 0131 221 6426

Other Child-friendly ideas available in Edinburgh throughout the year:

Edinburgh provides a multitude of activities and events for children throughout the year.

Join in the Festival – Edinburgh has 12 festivals dotted throughout the year and many feature dedicated children’s programmes including the Edinburgh International Science Festival (5-20 April), Imaginate Children’s Festival (5-12 May), Edinburgh Festival Fringe (1-25 August), Edinburgh International Book Festival (9-25 August) and the Scottish International Storytelling Festival (24 October – 02 November).

Enjoy an urban adventure – be prepared to jump out of your skin as you take a spooky tour of Edinburgh’s dark past and encounter strange sights, sounds and ghouls down the city’s famous cobbled closes.
Visit the Pandas – Edinburgh Zoo is the largest and most exciting wildlife attraction in Scotland. The famous daily Penguin Parade is not to be missed, while the Giant Pandas Sunshine and Sweetie – now international media stars – have proved to be a huge hit.
Breathe in the Botanics – Space, scenery and superb ice cream are three reasons for a trip to the Royal Botanic Gardens. Peer through the trees for a panoramic view of the city and Edinburgh Castle. A trip isn’t complete without a visit to the magical tropical greenhouses.
Escape to the Beach – North Berwick, located further down the east coast and only 35 minutes by train from central Edinburgh, is a pretty seaside town with a Birdlife Centre, award-winning beach and delicious fish and chips! You can even hop on Concorde as the nearby National Museum of Flight houses this iconic plane.
About the Sheraton Grand Hotel & Spa
The Sheraton Grand Hotel & Spa first opened in 1985 and is one of Edinburgh’s most luxurious hotels. With an enviable location in Edinburgh’s city centre, the hotel has dramatic views of Edinburgh castle and is within walking distance from all of the major attractions including the Royal Mile, Arthur’s Seat and shops on Princes Street. Following an exciting multi-million pound refurbishment, the hotel offers 269 stunning guest rooms with cutting-edge technology, glass walled bathrooms and Sheraton Sweet Sleeper beds. The renovation of the Sheraton Grand Hotel & Spa has also seen the addition of a brand new Club Floor, exciting new bar and restaurant and the Link @Sheraton. The hotel also boasts a dedicated meetings and events complex with 14 flexible function rooms. The Sheraton Grand Hotel & Spa is also home to One Spa, widely regarded as one of Europe’s finest city Spas offering a range of holistic Spa treatments, 19m swimming pool, iconic hydropool and unique Thermal Suite. The newly refurbished gym & studios are equipped with Sheraton Fitness by Core Performance, a tailored exercise programme unique to Sheraton guests.

About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in nearly 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of an $8 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, one of the leading hotel and leisure companies in the world with nearly 1,200 properties in 100 countries, and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

About the National Museum of Scotland
The National Museum of Scotland is one of the world’s great museums presenting the sciences, humanities and culture, all under one roof. With 20,000 objects across 36 galleries, visitors take an inspirational journey through the history of Scotland, the wonders of nature, the cultures of the world and the excitement of science and discovery. Iconic objects such as the Lewis Chessmen, Mary, Queen of Scots’ jewellery, and Dolly, the world’s first cloned sheep, reveal the story of Scotland from pre-history to the present day. This remarkable treasure house is an essential stop on any Scottish itinerary.

Mammoths of the Ice Age runs until 20 April 2014 at the National Museum of Scotland. Further details about the exhibition and events programme can be found at www.nms.ac.uk/mammoths.

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