Post-Olympic Demand Increase for London Hotels

VisitBritain this week revealed that nearly 15.5 million people visited London in 2012 – yet, this year, demand for London hotels is up more than 50% during next week’s half-term versus 2012’s Diamond Jubilee half-term week. Perhaps we are finally experiencing the much-promised Olympics’ legacy?

London’s Olympic legacy is helping to attract more domestic and international visitors to the city with searches for hotels in the capital up by 53% this half-term compared to 2012, despite last year’s Diamond Jubilee celebrations. has found that visitors are reaping the rewards of last year’s investment in new and upgraded accommodation and generally weaker corporate demand, with the increase in supply making hotel prices in London more competitive.

According to the latest Hotel Price Index, the average rate for a hotel room in London fell by 3% in 2012 to just £126 a night, down from £129 in 2011.

London Rules

Recent figures from VisitBritain show that nearly 15.5 million visitors from around the world came to London in 2012. This accounted for half of all visits to the UK and reconfirmed London’s status as one of the most visited cities on the planet.

With hotels in the city offering great value, interest from British travellers is also building. Searches for London hotels are up by 50% compared to the 2012 half-term week. During last year’s Diamond Jubilee celebrations, found that many domestic visitors took day trips to the capital in a bid to save money. However, this year it seems that more people are planning to stay in London.

“London’s year in the spotlight has undoubtedly impacted how the city is viewed worldwide,” says Alison Couper at “With a legacy of new and improved hotels and tourist attractions, London is front-of-mind for many people planning a trip away this year. Offering great value for money, London hoteliers are hoping the city could see visitor numbers rise, providing a welcome boost to the UK’s economy.”

The Germans are coming!

With Borussia Dortmund and Bayern Munich going head-to-head in the first all-German Champions League final at Wembley on 25th May, London is also set for an influx of German football fans during half-term week. Industry experts suggest that more than 150,000 supporters could descend on London for the match, – easily eclipsing the stadium’s capacity of 90,000. With many fans planning to make a weekend of it, has seen searches in Germany for London hotels rocket by 296 per cent.

In a busy week for sport, the Irish football team is also playing England at the stadium on 29th May in a friendly international. This is the first time since 1991 that Ireland has visited Wembley and it looks as though they will be well supported. Irish searches for London are up 48 per cent for that week compared to last year, showing a high level of interest in the match.


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