I have an idea that I think will make a difference in your sales career next year.
It’s called ‘Stand Up and Stand Out’ where you and I will come up with ideas throughout the year that you can use to separate yourself from the rest of the pack.
Let me use the Christmas e-card that you recently sent as an example.
I’m not suggesting that there is anything wrong with sending your holiday wishes through and email but consider the following campaign as an alternative for next Christmas.
Grab a camera. Almost all of you have access to a camera. I would venture to say that most of you have a smartphone and a majority of them come equipped with a 6.0 or 8.0 megapixel camera. If you don’t have a smart phone camera consider purchasing an inexpensive digital camera through e-Bay, Amazon.com or through another online retail site.
Best budget digital cameras
Take pictures. Take a picture of as many of your clients as possible throughout 2013. If you are a hotel sales manager, for example, take a picture of your client in your hotel’s lobby, restaurant or in your meeting space when he/she visits your hotel for their site inspection or when they arrive to begin their meeting, conference or event.
Heck, why not ask an associate to take the picture to include you?
Tips to ensure great smartphone photography with an iPhone or Android
Catalogue. Now that you are going to be taking pictures of your clients throughout the year, figure out an easy way to catalogue each picture so that when you print them off you will be reminded of who you are sending the photo to.
Send or post? Schedule time in November or by the first week of December to print off all of the pictures that you took and include your client’s picture in next year’s Christmas card thanking them again for their business.
If the budget is tight, consider creating an album on your Facebook page, post the pictures to it, and invite your clients to visit the photo album to view their picture along with other happy and satisfied clients that also held meetings or events at your hotel.
Photo procedures for Facebook
Once again, if you have ideas or campaigns that you would like to share with others then send an email to email@example.com and in the subject line include “Stand Up and Stand Out” along with your idea and we will get it and publish.
Let’s get going! 2013 is just a few days away.
Tom Costello is the CEO and Managing Director of iGroupAdvisors, a performance improvement consulting firm that specializes in the hospitality vertical.