London – Marriott Hotels & Resorts today announced a new strategic partnership to expand and extend its existing relationship with the Rugby Football Union (RFU) for the next four years. The alliance includes new title sponsorship of the Marriott London Sevens and Official Partner of England Rugby, making Marriott Hotels & Resorts a major supporter of the RFU. The agreement also builds on the brand’s existing presence at Twickenham Stadium, with the London Marriott Hotel Twickenham.
Marriott Hotels & Resorts will be the title partner of the Marriott London Sevens, held at Twickenham on the weekend of the 12th and 13th May 2012. Last year’s hugely successful event saw over 100,000 fans pass through the gates over the two days and 2012 promises to be even bigger and better, with London playing host to the final leg of the HSBC Sevens World Series.
Osama Hirzalla, vice president brand marketing and ecommerce for Marriott International in Europe said, “We are thrilled to build on our existing relationship with the Rugby Football Union with this new strategic alliance. Already having a hotel within Twickenham Stadium itself, this new partnership cements Marriott’s support of England Rugby and gives exposure for our brand to a wider audience. The RFU and Marriott Hotels & Resorts are both brands that are defined by performance, excellence and passion, so this partnership is a perfect match.”
Sophie Goldschmidt, chief commercial officer Rugby Football Union added, “We’re delighted to be expanding our relationship with Marriott Hotels & Resorts for the next four years. It’s an exciting time for rugby in England, with the Marriott London Sevens in May, the 2015 Rugby World Cup and numerous other events in between. We look forward to working with Marriott to bring new opportunities to our fans and Marriott Hotels & Resorts guests.”
About Marriott Hotels & Resorts
Marriott Hotels & Resorts continues to inspire and provide a balanced life on the road for discerning and high-achieving business and leisure travelers, offering warm, professional service; sophisticated yet functional guest room design; lobby spaces that facilitate working, dining and socializing; restaurants and bars serving international cuisine prepared simply and from the freshest ingredients; meeting and event spaces and services that are gold standard; and expansive, 24-hour fitness facilities. All Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.MarriottHotels.com
HSBC Sevens World Series
Marking HSBC’s second season as title sponsor, the 2011/12 HSBC Sevens World Series features nine tournaments in five continents, including a new event in Tokyo, Japan, and will again feature both established rugby nations (12 core teams) and emerging rugby-playing countries. The inaugural 2010/11 Series attracted over 500,000 spectators, while television coverage reached 332 million homes. The Marriott London Sevens hosts the final tournament of the 2011/12 HSBC Sevens World Series.
Marriott London Sevens Tickets
For the month of March, weekend tickets are available from £20. Check out www.rfu.com/london7s for event info and further details. Individual tickets start from £18 for adults and £5 for juniors.
A stay at the London Marriott Hotel Twickenham during the 12th & 13th May for the London Sevens is from £199 per room per night room only. To book visit www.marriott.co.uk.
About the Rugby Football Union
The Rugby Football Union is the National Governing Body for rugby union in England and supports participants and fans from the grassroots to the national team. For more information visit rfu.com. For Rugby Football Union enquiries please contact Laura Brown: 07545602718 / email@example.com
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
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