2012 Olympics Facts

The essential guide to 2012 Olympics Facts for hoteliers and hospitality professionals. Discover the organisers, hotel openings and new tourism investments for the 2012 Olympics – facts you can rely on!

Quick 2012 Olympics Facts

• Number of foreign visitors: 350,000 per day
• F&B potential: 18 million meals
• Value of tourism benefit: an additional £2.1 billion
• Total workforce needed: 200,000

Investment: Hotel Pipeline

Capital investment in hospitality is set to soar in the lead up to the Games. London’s hotel pipeline is concentrating on five key development areas: Hillingdon, Westminster, Southwark, the City and Lambeth.

Top 10 London Hotel Openings:

• Savoy Hotel, The Strand (October 2010)
• Hotel Verta, Battersea (2010)
• Four Seasons Hotel, Park Lane (2010)
• W Hotel, West End (2011)
• Hilton Heathrow T5, Poyle (2011)
• Metropole, Westminster (2011)
• City Inn, Tower of London (2011)
• InterContinental Hotel Westminster (2011)
• Shangri-La, London Bridge Tower (The Shard), London Bridge (2012)
• The Regent Palace Hotel, Regent’s Street (2012)

Investment: Attractions

Significant funds have been put behind upgrading London’s key tourist attractions in the lead up to the 2012 Games.

Key Tourist Attraction Upgrades:

• Cutty Sark Renovation, Greenwich (2011)
  Renovation of the old ship

• Greenwich Maritime Museum, Greenwich (2012)
  New wing added with new galleries

• Tate Modern 2, Southbank (2012)
  Major renovation is set to transform London’s most respected gallery

• London Eye, Southbank (2012)
  Merlin Entertainments will complete its capsule upgrade programme by 2012; it was started in 2009

The Organisers

A number of organisations collaborate to bring the 2012 Games to life.

Key Organisers:

• Department for Culture, Media and Sport (DCMS)
  Responsible for: Government delivery

• The Olympic Board
  Responsible for: strategic coordination and monitoring

• Olympic Delivery Authority (ODA)
  Responsible for: venues and infrastructure

• London Organising Committee of the Olympic Games (LOCOG)
  Responsible for: preparing and staging the Games

• Mayor of London
  Responsible for: ensuring Londoners benefit from the Games

• The Nations and Regions Group
  Responsible for: benefits are felt across the UK