2012 Olympics Facts

The essential guide to 2012 Olympics Facts for hoteliers and hospitality professionals. Discover the organisers, hotel openings and new tourism investments for the 2012 Olympics – facts you can rely on!

Quick 2012 Olympics Facts

  • Number of foreign visitors: 350,000 per day
  • F&B potential: 18 million meals
  • Value of tourism benefit: an additional £2.1 billion
  • Total workforce needed: 200,000

Investment: Hotel Pipeline

Capital investment in hospitality is set to soar in the lead up to the Games. London’s hotel pipeline is concentrating on five key development areas: Hillingdon, Westminster, Southwark, the City and Lambeth.

Top 10 London Hotel Openings:

  • Savoy Hotel, The Strand (October 2010)
  • Hotel Verta, Battersea (2010)
  • Four Seasons Hotel, Park Lane (2010)
  • W Hotel, West End (2011)
  • Hilton Heathrow T5, Poyle (2011)
  • Metropole, Westminster (2011)
  • City Inn, Tower of London (2011)
  • InterContinental Hotel Westminster (2011)
  • Shangri-La, London Bridge Tower (The Shard), London Bridge (2012)
  • The Regent Palace Hotel, Regent’s Street (2012)

Investment: Attractions

Significant funds have been put behind upgrading London’s key tourist attractions in the lead up to the 2012 Games.

Key Tourist Attraction Upgrades:

  • Cutty Sark Renovation, Greenwich (2011)
    Renovation of the old ship
  • Greenwich Maritime Museum, Greenwich (2012)
    New wing added with new galleries
  • Tate Modern 2, Southbank (2012)
    Major renovation is set to transform London’s most respected gallery
  • London Eye, Southbank (2012)
    Merlin Entertainments will complete its capsule upgrade programme by 2012; it was started in 2009

The Organisers

A number of organisations collaborate to bring the 2012 Games to life.

Key Organisers:

  • Department for Culture, Media and Sport (DCMS)
    Responsible for: Government delivery
  • The Olympic Board
    Responsible for: strategic coordination and monitoring
  • Olympic Delivery Authority (ODA)
    Responsible for: venues and infrastructure
  • London Organising Committee of the Olympic Games (LOCOG)
    Responsible for: preparing and staging the Games
  • Mayor of London
    Responsible for: ensuring Londoners benefit from the Games
  • The Nations and Regions Group
    Responsible for: benefits are felt across the UK
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